17 January 2023  ✦  4 min read
Graphic Designer Vs Free Logo Maker
While free logo makers can be a quick and easy way to create a simple logo, as well as being free, they may not be the best choice for businesses and individuals who want a unique logo that is high-quality, professional and represents your business accurately. 
Professional logo design
There are several disadvantages to using a free logo maker:
1. Limited customisation options

Free logo makers often have limited options for customising your logo, so you may not be able to create a truly unique and original design.
2. No intellectual property ownership

In most cases, the company or website offering the free logo maker retains ownership of the designs created using their tool. This means you may not be able to trademark your logo or prevent others from using it. It is best practise to check the small print on these websites, as the design may have prohibited uses. 

For example - Canva suggests you make an original logo for trademarking, however, if you do design a logo yourself, the stock graphics you may use are under a non-exclusive licence, this means you and others have permission to use them, but you do not have ownership.

3. Limited file formats

Free logo makers may only provide your design in a limited number of file formats, which can be a problem if you need to use the logo in different contexts. This is what catches people out, as you may only get a JPG or flattened PNG version, which are compressed files with a background. This really limits the use of your logo both online and for printing. Having the vector files are important for scaling up your logo to any size for large scale printing and more.

4. No personal support

With a free logo maker, you won't have access to personal support from a professional designer. This can make it more difficult to get the results you want and make any changes or adjustments to the logo in future.
Why hire a Graphic Designer instead ?
When it comes to branding your business, a graphic designer can be an invaluable asset. Whether you're a small startup or an established corporation, a professionally designed logo, website, and marketing materials can make a huge difference in the way your brand is perceived by customers. A graphic designer takes the time to understand your needs, does extensive research and creates unique concepts. 

The benefits of using a graphic designer for your branding:
1. Professional appearance

A graphic designer has the skills and experience to create visually appealing and cohesive branding elements that will make your business look polished and professional. This can help you stand out from the competition and make a good first impression on potential customers.
2. Consistency

A graphic designer can help ensure that your branding elements are consistent across all channels and platforms. This includes your website, social media profiles, business cards, and any other materials you use to promote your business. Consistency is key to building a strong and recognisable brand.
3. Creativity

A graphic designer can bring new ideas and creative approaches to the table, helping you to think outside the box and find unique ways to differentiate your brand. This can be especially important if you're in a crowded or competitive market.
4. Time-saving

Developing a professional brand can be time-consuming, especially if you're trying to do it all yourself. Working with a graphic designer can save you time and allow you to focus on other areas of your business.
5. Cost-effective

While hiring a graphic designer may involve an upfront cost, it can actually save you money in the long run. Professionally designed branding elements can be more effective at attracting and retaining customers, which can ultimately lead to increased revenue for your business.

Overall, hiring a graphic designer for your logo and branding can help you create a strong and professional image for your business. It can also save you time and money in the long run, making it a smart investment for any business looking to establish itself in the market.

Unlock the full potential of your brand with a captivating logo design or redesign. Get in touch to discuss your requirements.
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